We’re sure you’ve seen countless TikTok videos even though you’re not even on the video-sharing platform. For most people, it is just a lip-syncing video app for teens. However, that’s not the truth. TikTok is much more than that. Now, many businesses have started shifting to the platform to grow their audience and promote their products or services.
Though it gained popularity during the lockdown of Covid-19, TikTok had been around before that too. Many people use its online video editor to shoot and edit videos, while others record and edit it on other tools and use TikTok just to share them. You can also find a reliable and free one at this link. Now, let’s get back to TikTok and see how it can help you grow your business.
Why use TikTok marketing?
TikTok is the social media platform with the most chances of your content going viral. If your target market includes teenagers and residents of the United States, TikTok is going to be really helpful. Moreover, it is one of the fastest-growing social media platforms and also a haven for business marketing.
One of the reasons you should use TikTok for marketing is because it is quite easy and cost-effective. You don’t need to have a huge marketing team or professionals to shoot the ad, edit it and share it. You can simply shoot the video on the phone, edit it on the TikTok app, or you can use an online video editor.
Moreover, you can always try something new. And if it goes viral, you’re going to see a wide impact on your business. However, it is not suitable fr all sorts of businesses.
So here are some signs that you should try TikTok marketing:
- Your target audience has an age between 15 to 30 years.
- You want to expand the business to a younger audience
- Your products or services can be shown in videos
- You’re okay with trying new things and sharing light-hearted content
How to use TikTok for marketing
TikTok allows 15 seconds to 60 seconds videos. However, these small videos can be powerful enough to attract millions of users. You can create the videos directly in the app, or record them before, edit them using an online video editor, and post them on the app.
Generally, TikTok ads are of two types:
1. Interest targeting
This is similar to Facebook ads. Using this method, you can select the relevant interests of your target audience, and the app will show ads to them.
2. Behavioral targeting
This method allows you to target people based on their behavior on the app for the past 7 or 15 days. So, you can simply select a category, have and the app will show your ad to people who had similar behavior.
TikTok Marketing Video Ideas
Here are some video ideas that you can use on TikTok to market your business online.
1. Team videos
This should be the most frequent content on your TikTok profile. Your videos should be authentic and show the faces of employees or the people behind the brand. You can also add attention-grabbing features to your videos like children, pets, food, or something like that.
Also, focus on creating content that makes people smile or relate to. Another thing you can do is create video challenges.
No matter what video you create, make sure they’re relatable to the audience on the platform. As a result, engagement will increase and you will reach a wider audience.
TikTok launched its advertising platform called TikTok for Business in 2020. It is going to serve as a marketing hub for many businesses and brands. Here are some ad types you can choose on the app:
- TopView: These ads are shown when users first open the app.
- InFeed Videos: These videos pop in between user content. They have a higher click rate, downloads, and web traffic.
- Branded Effects: These are special lenses that a business can use in its videos.
Other ad types include brand takeovers and hashtag challenges which will be discussed separately.
Influencer marketing is quite common on all social media platforms. And when we talk about TikTok, influencer marketing is alive and thriving well there as well. However, certain things must be considered when partnering up with an influencer.
- Do they have a large following or influence?
- Have they worked with similar brands before?
- Are they relevant and active in your industry?
In short, it is important to partner with someone who understands your industry and the target market. No doubt, you have the freedom to choose what you post. Still, you need to be strategic.
4. Hashtag challenges
Hashtags are really valuable on TikTok. They’re really common for challenges and are quite easy to discover. You can pay and sponsor a hashtag challenge and gain a custom banner on the Discover page.
You can create a hashtag that represents your brand or a product and use that for promotion. This can be a great way of building engagement and awareness.
5. Brand takeovers
You can let brands takeover your TikTok account for a day and create images and videos that link to your website. However, these ads are only shown once for a specific category per day.
Conclusion on Making a TikTok Video With an Online Video Editor
To understand how TikTok works, you need to understand other social media platforms too. You can’t just jump right in with your marketing videos. You need to take some time to research how the platform works, how your target market uses it, and how you can use it for your benefit.
With videos gaining popularity in online content, TikTok isn’t going to go anywhere. If your target market is on this platform, you should definitely give it a try. It’s about time you start exploring the app and see how you can use it to promote your business.
If you’re looking for an online video editor, try the Promo Editor. With a wide range of music, transitions, text effects, and other graphics, you can create memorable videos with zero effort.